West Elm belongs to the group of Williams-Sonoma Inc. and was launched in Brooklyn in 2002. Their target market is the young urban dwellers. They are engaged in the retail sale of furniture, lighting fixtures, rugs and window treatments, decor and kitchenware.

West Elm offers financing through Affirm. It is a method of financing that allows the customer to pay off their purchases in fixed monthly installments, without any hidden fees. Interest rates are applicable and can vary between 0% to 30% APR simple interest. Payments can also be made through credit cards such as MasterCard, Visa, as well as PayPal. Another financing option is available if the customer uses their West Elm credit card, either through 12 months special financing or 10% back in Reward Dollars.

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