Created for free spirits, trendsetters and innovators, BCBGENERATION is a youthful, playful interpretation of the elegance that made BCBGMAXAZRIA famous. We’re a little French, a little Californian and completely global, with our roots on the runway and our eyes on the future. Because now more than ever, there’s no one right way to dress, look, think, act or be. That’s what inspires us most about this generation—we’re throwing out all the rules and redefining style on our own terms.
BCBGENERATION believe confidence is the cornerstone of every great look, and we want all women to feel beautiful and empowered, no matter what they’re wearing. That’s why we’re named for bon chic, bon genre, a Parisian expression that means good style, good attitude. It’s what BCBG stands for, and it’s also what we stand for, in fashion and in life.
BCBGENERATION takes AfterPay, PayPal Pay in 4 for your buy now pay later needs. They also accept Amazon Pay and Apple Pay.