Founded in 1977 in Camarillo, CA, Diamondback’s primary objective is to design and build performance-driven bicycles for all riders at every level. While the brand started as a BMX brand, they become more popular in the market when the company started to sell mountain bikes and road bicycles. Currently, their main headquarters are located in Kent, Washington, and selling bike products across the globe, including the United States, United Kingdom, Australia, and Bangladesh. In August 2019, the company was acquired by a global private equity firm Regent, L.P.
One of the reasons why Diamondback is so popular is that getting one is quite easy and straightforward. Thanks to Klarna financing, the company can now offer flexible payment options for their customers. It allows a shopper to pay for any purchase from Diamondback in four installments.