Function of Beauty creates custom hair, skin, and body products based on your unique needs and goals. Launched in 2015, we are the world leader in customizable beauty, and everyone’s journey is entirely unique—starting with the quiz, leading to millions of possible formulations. Through a careful, algorithmic process developed by MIT engineers, every product is freshly filled and made to order for you, based on your hair type, scent & color preferences.
Combining the best from nature and science, we deliver the most efficacious, personalized formula possible for your unique hair, skin, and body needs. Our formulas are dermatologist-tested, vegan, cruelty-free, sulfate-free, paraben-free and made in the US.