goop is a weekly lifestyle publication, curated by Gwyneth Paltrow, offering exclusive limited edition collaborations, recipes, travel notes, shopping ideas, cultural notes, wellness tips and more.
In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then. We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it. We don’t mind being the tip of the spear—in short, we go first so you don’t have to. We’re glad you’re here.