Lane Bryant

Comfort, Confidence, Curve-Loving Style

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Few other brands can tout the storied and illustrious past that we have. No other brand can say they were started by a woman even before women had the right to vote. And yet, here we stand, as a woman-founded, woman-led brand, 115 years after Lena Bryant started us on this journey. She was not just a pioneer in fit and fashion, but she held true to decency standards as well, paying her female employees a fair wage and offering health benefits, too.

Today, at Lane Bryant, we take that Lena can-do attitude and use it to create our brand standard, Fit for Curves. What does that mean? The perfect convergence of fashion, fit, comfort and versatility from the inside out. Our Cacique bras and panties are designed for the love of every curve. And we’ll lift, support and comfort yours, no matter what curves life throws your way.

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