LuisaViaRoma

The Only True Realist Is the Visionary

LuisaViaRoma.com features the best selection of the top established designers as well as young emerging talents. They are pushing the boundaries of the luxury retail landscape both on and offline with an array of exclusive services and trademark initiatives including Buy It First, Luxury Club, Sneakers Club, LVR Privilege and LVR Magazine.

LuisaViaRoma was founded in Florence in the early 1930s, with the opening of the company’s eponymous concept store on Via Roma. Online since 1999, the company attributes 90% of total revenue to online sales. To this day it remains a 100% privately owned family business, with the founder’s grandson, Andrea Panconesi acting as CEO and his daughter, Annagreta Panconesi as Creative Director.

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