It Takes a Licking and Keeps on Ticking

Timex Logo

At Timex, we believe every watch has a soul. Ours comes from a relentless pursuit of craftsmanship, quality and design. In 1854, we combined European clockmaking and American ingenuity to take clocks from the mantels of the 1% and brought them to the world.

Our Milan-based design director Giorgio Galli is our biggest fan, and knows what makes Timex tick better than anyone else. Every Timex starts with a careful consideration of our legacy and a passion to blaze forward. In 2019, we asked Giorgio to create a watch that brings to life everything Timex stands for — in other words, to create the most “Timex” Timex ever made. He answered with the S1 Automatic.

Timex has partnered with Affirm to offer their customers a quick and easy way to apply for buy now pay later terms.


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