Founded by Bill and Roberta Zimmer in Wilmington, North Carolina in 1946, REEDS Jewelers is a well-known retail jewelry company in the US. The company mostly sells different precious gems, diamonds, fine jewelry, branded watches, Swarovski crystal, Pandora charms, and various types of jewelry accessories. In May 2008, Reeds Jewelers was listed as the ninth largest North American Retail Jewelry chain by National Jeweler.
The company currently has more than 60 retail stores in different shopping malls and lifestyle shopping centers across the US. For a more convenient way of payment, the company offers a REEDS credit card through Synchrony for their loyal customers that comes with zero interest as long the merchandise is paid in full within six months and with a minimum purchase of $500.
REEDS Jewelers also offers alternative financing options where you can make payments through Affirm (requires a credit check) or you can lease to own through Progressive Leasing (no credit is needed).